Headshot Hacks &
Capture Style Guide
Headshots are a key part of building a connection with your customers and clients. When people discover your business, they often base their first impression on what they see, influencing whether they’ll invest in your services or products. One of the first questions they'll ask is, "Who is behind this business?" That's why it’s crucial for your customers to easily find genuine, high-quality photos of you and your team.
Having professional headshots of your team builds trust and conveys the level of quality your brand represents. To ensure you look your best, I’ve created a guide on what to wear for headshots, along with makeup tips and other helpful ideas to prepare for your photo session.
During your shoot, we aim to capture three distinct looks:
We'll start with an elevated version of your everyday style for a polished, refined look. Next, we'll move outdoors for a more natural, relaxed vibe in the same outfit. Finally, we'll finish with your everyday business attire in a classic headshot style against an indoor backdrop.
Elevated
Polished, Elevated Look:
We'll begin with an outfit that feels like a refined version of your everyday style—think business casual with a touch of sophistication. This look could include tailored clothing, clean lines, and perhaps a statement accessory like a sleek watch or necklace. Hair and makeup should be a bit more polished than usual, adding an air of professionalism while still feeling approachable. The goal is to convey confidence and leadership in a way that feels natural, not overdone.
Natural
Casual, Outdoor Look:
Next, we'll switch into a business casual outfit for a more relaxed yet professional vibe, perfect for connecting with clients on a personal level. This might be a smart blazer with a nice top or collared shirt paired with well-fitting trousers or a skirt. We'll take this look outdoors to capture you in natural light, giving a warm, approachable feel while still maintaining professionalism
Everyday
Classic Business Headshot:
For the final look, we’ll keep the business casual outfit and move to an indoor setting for the classic headshot against a simple backdrop. This clean and traditional approach keeps the focus on you, presenting a professional and trustworthy image. It’s perfect for websites, LinkedIn profiles, and anywhere clients expect to see a polished, business-ready appearance.
Tips & Tricks For Your Best Look
Choose Moderately Open Necklines
The best necklines for photos are modest V-necks, boat necks, or crew necks. Stay away from turtlenecks or scarves that can’t be loosened, as they can make you look like you have no neck and distort your proportions in photos. Similarly, avoid low-cut necklines that may cause you to fidget or show too much skin, which can detract from your face. If you're wearing a buttoned shirt, make sure it fits well around your neck without pulling or causing bulging.
Avoid Tight Patterns or Textures
Steer clear of tight patterns like tweed, small polka dots, pinstripes, or small checks. These patterns can create a moiré effect in digital images, which looks like wavy lines on screen. This can be distracting and take away from the overall professional look.
Opt for Long or Three-Quarter Length Sleeves
Long sleeves or three-quarter length sleeves tend to look more professional and photograph better. Since I typically pose you at an angle, your arms will be the most prominent part of your body in the frame. Unless you're particularly confident in your arms, longer sleeves provide a more polished appearance. If you prefer a sleeveless top or tank, bring along a sweater or jacket for variety in your shots.
Wear Layers for Headshots
Layering is a great choice for headshots, but be mindful of fit and color coordination. Lighter colors should be worn underneath, while darker colors work best for outer layers like suit jackets or blazers. If you’re not comfortable with your midsection, opt for a jacket, sweater, or blazer that can be buttoned for a more flattering silhouette.
Choose Colors in the Mid-Tone Range
Opt for colors that fall in the mid-tone to jewel-tone range, and steer clear of pastels and neons. The ideal colors for headshots are those in the middle of the color spectrum or muted, darker shades that complement your features without being too bold or distracting.
Stick with Solids
Large patterns can dominate the photo, so solids are generally the best choice for headshots. Some prints can work when paired with a solid layer on top. For instance, a medium-sized floral print under a solid blazer or jacket can add subtle visual interest without overwhelming the image. Be sure to avoid tight patterns, such as pinstripes or small polka dots, as they can be distracting or create visual distortion in photos.
Protect Your Skin Before Your Session
Apply sunscreen in the weeks leading up to your shoot to prevent issues like raccoon eyes or peeling skin, which can't be fixed in editing. Make sure to drink plenty of water in the week before your photos to keep your skin hydrated. Avoid any waxing or threading treatments on the day of or the day before your shoot, as these can cause redness. It's also best to steer clear of any major skincare treatments in the week leading up to your session.Schedule a haircut a couple of weeks in advance instead of right before your shoot. This gives you time to adjust to your new style and ensures you’re happy with the look on the day of your photos.
Wear Glasses Without Reflective Coating
Choose glasses with minimal to no reflective coating. The purple tint designed to reduce screen glare can create issues in photos, so it’s best to avoid it. If possible, bring a pair without any coating; you might even be able to borrow a display pair from your optometrist. Also, be sure to clean the lenses thoroughly before your headshots for the clearest look.
Jewelry Should Be Tasteful and Minimal
While I appreciate jewelry, it's best to keep it subtle to avoid distracting from your face. Steer clear of overly flashy, shiny, or sparkly pieces that might catch the light and draw attention away from you.
Ensure Proper Clothing Fit
Your clothing should be well-tailored and fitted for the best appearance in photos. Steer clear of baggy or loose garments, as they can make you appear larger in the frame. Avoid clingy or shiny fabrics, particularly thin, stretchy polyester or velvet, as these materials accentuate every bump and crease. It's best to skip silver or shimmery gold, which can reflect light unflatteringly. Additionally, ensure that your outfit isn’t too tight, as this can create bulges. Longer shirts are ideal if you plan to leave them untucked, as they elongate your torso and help conceal any midsection insecurities. Avoid jackets and suits with shoulder pads, as they can make you look boxy and convey a sense of tension rather than relaxation.
Look Polished and Tidy
Arrive with your clothing pressed and free of lint. If your shirt wrinkles easily, hang it up and put it on just before the photo session to keep it looking fresh. Make sure to wear the appropriate bra for your outfit, ensuring the color doesn’t show through and that there are no visible lines or seams. If you're opting for a strapless or tank top, wear a strapless bra (though I generally recommend against sleeveless or short-sleeve tops for headshots). Lastly, avoid any logos unless they are your company’s logo.
